RED Academy Vancouver
RED Academy Vancouver
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E-Commerce Digital Marketing Strategy

DMPP
Closed
Main contact
RED Academy Vancouver
RED Academy Vancouver
Vancouver, British Columbia, Canada
Deirdre Bonham
Programs Coordinator
3
Timeline
  • May 3, 2018
    Experience start
  • May 22, 2018
    Experience end
Experience
6 projects wanted
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
prototyping user interface graphic design social media marketing strategic analysis
Learner goals and capabilities

Student-consultants will develop a digital marketing campaign for your eCommerce website and devise a strategy to drive more online sales and convert users into lifelong customers.

Learners

Learners
Any level
20 learners
Project
120 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to understand your goals and challenges, devise the project scope, and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: The student-consultant group will submit a Digital Marketing Strategy Report outlining the digital strategy for your eCommerce organization, including:

  • Company Background
  • Analytics
  • Search Engine Optimization
  • Campaign Idea and Brief
  • Content Marketing
  • Social Media
  • Advertising
Project timeline
  • May 3, 2018
    Experience start
  • May 22, 2018
    Experience end

Project Examples

Requirements

Starting this May, a team of three student-consultants will spend 360 hours developing a Digital Marketing Strategy for your eCommerce website.

Based on an audit of your website analytics, SEO, and social media presence, students will create a campaign idea and build out components of a digital marketing strategy. These will aim to drive online sales and/or launch a new product for your eCommerce based business.

Analysis and recommendations may include, but are not limited to:

  • Google Analytics Optimization.
  • SEO.
  • Content.
  • Email.
  • Social Media.
  • Social Advertising - Facebook, Instagram, Twitter, Linkedin.
  • Google AdWords - Search, Display and Remarketing.
  • Influencer and Guest Blogging.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox